2000.48.4

This is the type of lantern slide which would have been used as advertising in the year silent movie theaters. The slide is glass, with a white border, bound in black, paper tape, professional made by M. S. Stewart Co. 470 - 13th Street, Oakland, California. A star is printed in the lower proper right corner, so the slide would be inserted in the projector properly. The background is black, the lettering in yellow and green: "See Oakland Tribune Announcement Dec. 1st of Annual Clearnace Sale of Diamonds and Jewelry at California Loan Office. They saved you money last year."

Used: advertising | California Loan Office | Theater