2003.101.2A

2003
8.5 in HIGH x 5.5 in WIDE x 3.25 in DEEP
(21.59 cm HIGH x 13.97 cm WIDE x 8.25 cm DEEP)
Gift of Burson-Marsteller, New York
2003.101.2A


Press kit sent to candidates in the 2003 California Gubernatorial Recall Election from Mentos, which declared itself the Official Chewy Mint of the California Recall Election. Made by Perfetti van Melle USA Inc., the makers of Mento. See sub-records. A- Poly Fiestabag of blue propylene with handle of dark blue polyester cord. Sticker on front bears image of box of mint Mentos and reads "The Official Chewy Mint of the California Recall Election." B- Information card, 8.5" x 5.5". Logo on top bearing image of box of mint Mentos and reading "The Official Chewy Mint of the California Recall Election." Card explains why Mentos declared itself the Official Chewy Mint of the Recall election and why the candidate had been sent the kit. C- Sticker. 4.25" x 4". Bears image of box of mint Mentos and reads "The Official Chewy Mint of the California Recall Election." D- 2.17 oz. box for Mint Mentos. E- 2.17 oz. box for Cinnamon Mentos F- 2.17 oz. box for Mixed Fruit Mentos.

Mentos television commercials had the theme of liberating fresh ideas, ie. a man with wet paint on his suit turning it into pinstripes. The press kits were sent to candidates to encourage them to liberate their own fresh ideas.

Used: Mentos | 2003 California Gubernatorial Recall Election

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