2010.48.2

Yokohl Brand, California Oranges
c. 1945?
10 in HIGH x 11 in WIDE
(25.40 cm HIGH x 27.94 cm WIDE)
Gift of Rosemary Garmand
2010.48.2

Yokohl Brand, California Oranges...Exeter, California

This fruit crate label has a red background and a metallic gold border. "Yokohl Brand" is printed in white letter at the top proper left corner of the label. Directly below are two large oranges with leaves, hanging from a branch. On the right side of the label, opposite the oranges, is a rectabgular image of a Native American Indian man at the edge of a stream (small waterfall in the background). He is wearing wrapped skin leggings, a skirt out of animal skings, and a feather held in place on his head by a cloth wrapped around his head. In his right hand he holds a fish; in his left hand he holds a small string of other fish. A red and white circle at the lower proper right corner reads: "California Oranges." Printed in white lettering at the proper left lower corner: "Grown and packed by Exeter Orange Growers Association, Exeter, California."

Used: advertising ~ orange | Packaging

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