2010.54.11506

The Strike Is Not Over
circa 1987
21 in HIGH x 17 in WIDE
(53.34 cm HIGH x 43.18 cm WIDE)
All Of Us Or None Archive. Gift of the Rossman Family.
2010.54.11506


Poster has black text and images printed on light blue paper. Text at top reads "The Strike Is Not Over" with the end of the air trailing downward and forming an arrow. Beneath the text is an image of a line of Coors beer cans at the right and a toppled can at the left with two figures standing over it, one holding a sign that reads "Boycott", and a third figure facing the line of beer cans with a diamond shaped sign above him reading "Huelga". The bottom half of the poster has black text with facts and statistics relevant to Coors beer sales and production, ending with a call to LA to boycott Coors.

A Colorado boycott of Coors beer began in 1966 over treatment of Latino veteran workers, and expanded nationally over the years as other groups - including African-Americans, organized labor, and the LGBT community - struggled with the company and its conservative owners. The boycott was very successful, and Coors’ market share dropped from 40 percent to 14 percent. The AFL-CIO ended its boycott of Coors in August 1987. [LMC]

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