2010.54.2369

• female
• gender

The poster has a black border overall. The poster has a stylized drawing of a female figure in a white dress with a small white flower at the waist. The background of the drawing is a detail of the American flag. The bottom of the poster has the text: "Women of the sixties may be legally free and equal, but they are still a socially inferior class. it is still generally believed that male is master and woman slave. Women who have interest other / than housekeeping still have the stigma of being unnatural and disturbed...objects of ridicule, to be patronized, and not to be taken seriously. The woman of the sixties wants public opinion to / accept her when she strives to develop her own interests, abilities, skills, talents, and genius...other than an actress and housekeeper. She wants her drives to develop her full potential to be con- / sidered as natural as those of any male. The women of today want education and training...as well as a clean wash. They want to become part of, and to contribute directly to, the mainstream of / America's intellectual creativity and inventiveness, and to share personally, not vicariously, in America's greatness and destiny. Mrs. Eleanor Roosevelt was a devoted wife and mother, bringing honor / to herself to the cause of women, and to her country. Mrs. Jacqueline Bouvier Kennedy became a symbol of femininity, beauty and intelligence in high places. The Johnson administration has con- / tributed greatly in recognizing women of ability and their importance in government. Mrs. Ladybird Johnson is a business woman in her own right, and continues to carry the ball for furthering the acceptance of / women in positions outside the nursery. Mrs. Johnson is second to none in setting an example of femininity, intelligence and devotion to family, career, and country...the symbol of the new woman of America.".