2010.54.5371

Untitled
c. 1969
13.88 in HIGH x 9.88 in WIDE
(35.24 cm HIGH x 25.08 cm WIDE)
All Of Us Or None Archive. Gift of the Rossman Family.
2010.54.5371

An oval with "Noh Directions Press" and a union label from the Industrial Workers of the World (I.W.W.) at bottom right.

Poster on white paper is printed with blue ink at right and left that transitions to red and then yellow at center. A mountain landscape with water in the distance fills the page. A sun with an eye at center appears over the highest mountain peak at top center. A vortex of swirling lines appears on the front of the mountain. Text reads, "Big Sur Mendocino High Sierras / Weekend Mountain Encounter / with a naturalist and an encounter group leader / $35 per person - $45 per couple - food and lodging included. / adjustments made for those who drive. / $15 deposit - P.O. Box 685, tel 848-0800 / Sponsored by the Institute for the Development of Human Potential / (an officially recognized Student Organization, but not an integral part of the University of California."

Berkeley poets John Oliver Simon and Richard Krech were partners in the small commercial printing shop Noh Directions Press which took on outside work to subsidize their poetry released as Undermine Press. This poster displays the distinctive "split fountain" effect in which several colors of ink are loaded into the press and printed in a single pass. [LMC]

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