2010.54.1078

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Better Living Thru [through] Chemistry
1967
28.25 in HIGH x 22.25 in WIDE
(71.75 cm HIGH x 56.51 cm WIDE)
All Of Us Or None Archive. Gift of the Rossman Family.
2010.54.1078

Bottm left corner has: "Photo By Edmund Shea". Bottom right corner has: "(c) 1967 American Newsrepeat CO., 243 Collins St., San Francisco, Calif. 94118".





Poster has a photograph of a woman standing, smiling with open arms. Behind her stand two men and one woman. They are all standing on a busy San Francisco street.There is a truck on the right side of the image that has the text: "Wonder / Bread" on it. The top edge of the poster has the text: "Better Living". The bottom edge of the poster has the text: "Thru Chemistry". The phrase "Better Living Through Chemistry" is a variant of a DuPont chemical corporation's advertising slogan, "Better Things for Better Living...Through Chemistry." It was satirically adopted by the drug culture. Photographer Shea (1942-2004) was a friend of poet Richard Brautigan and other Bay Area cultural luminaries. [LMC]
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